Hi from TrailFork, + Tell us your stories!

Hi from Boulder!

We're primarily an online business. We don't have a storefront, and we don't (yet) wholesale to large retail outlets, so we don't have a ton of opportunity to test out our product on the public and see their reactions in real time. But this past weekend we did our first in-person tasting event with Lululemon here in Boulder. Seeing folks' reaction when they tasted our Paleoats breakfast was so, so gratifying. I can't really explain how nutty it feels that we're making food and total strangers are actually tasting and purchasing it. Similarly, one of the best parts of preparing and shipping out orders is hearing about the trips our customers are taking—getting this whole thing off the ground has meant that I haven't gone on a single backpacking trip this summer, but hearing about you all off to Joshua Tree and the Enchantments and the PCT is nearly as good.

So with all that in mind, we're chronicling the TrailFork journey, in hopes of connecting directly with the adventurous souls who are buying our stuff. I've been inspired by Bushwick Kitchen's blog, which has been tracking their startup journey for a couple of years, and I love how much more personal the brand feels simply because I can associate it with a particular voice. I've blogged before about my teaching career, and Cristyn and our friend Bethany and I had a blog years ago about baking. I really like the format—I like that it feels casual and personal, and I hope you all find that it sheds a little light on how our supplies are made and maybe a bit on the absurdity of launching a self-funded food business.

We also wanted to beg for your adventure stories. Again, hearing about the trips people are taking with our food makes me kind of feel like we're going along with you, and we'd love to hear more about what you think of the individual meals, the business model, etc. etc. If you'd like to be featured on our blog, send your stories and photos to heythere@mytrailfork.com. We can't wait to hear what you all are up to.

Happy Trails,


Lillian Hoodes